Ritchie Mehta
Opinion
13 July 2022
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Occasions like the Queen’s Platinum Jubilee are a prime opportunity for brands to lean into popular culture and increase share of voice. While many marketers rely on clever and tactical comms, KFC flexed all four marketing Ps to drive impact, says Ritchie Mehta, CEO at School of Marketing .
About Ritchie Mehta
Ritchie Mehta is the CEO of School of Marketing, published author of The New Marketing Playbook and podcaster on The Places We’ll Go Show.